Communication

Storytelling in Public Speaking

Structure, story and presence, so the message survives the room and gets repeated afterwards.

The business challenge

Why organizations ask for this

Well-prepared content fails in delivery. Audiences remember narrative and forget bullet points, yet most professionals are trained only in the bullet points.

Approach & methodology

How the programme actually runs

2 full days per group + prework and applications · Face-to-face · 80% practice / 20% theory · RO / EN

Needs assessment

Pre-workshop sessions to identify the team's specific needs, review of tone and voice, and identification of the real communication instances to build the programme around.

Prework

Designed to build interest and awareness, and to create a first immersion into public speaking before anyone stands up.

Two-day workshop

Face-to-face, highly interactive, built around repeated public-speaking experiences rather than lecture, 80% practice, 20% theory.

Between-session applications

Short reflection homework designed to embed the experience from the previous workshop.

Follow-up

Group coaching with video analysis of real presentations.

Competencies built

What participants can do afterwards

Storytelling

Structure the story so the point survives being retold by somebody else.

Public speaking

Speak to a room without letting the room speak for you.

Persuasion

Build toward the ask, instead of arriving at it by accident.

Confidence

Manage the nerves that would otherwise manage you.

Emotional connection

Give the audience a reason to care before the data arrives.

Expected business outcomes

What the organization should see

More engaging and memorable presentations

Improved ability to influence audiences

Stronger executive and sales communication impact

Schedule & format

Practical details

Audience

Leaders, managers and sales professionals

Duration

2 full days per group + prework and applications

Format

Face-to-face · 80% practice / 20% theory · RO / EN

Measurement

Kirkpatrick L1–L4

FAQ

Frequently asked questions

Leaders, managers and sales professionals.

2 full days per group + prework and applications. The rhythm is deliberate: modules are spaced so participants apply the behaviour at work between sessions.

Face-to-face · 80% practice / 20% theory. We adapt the mix to your geography and shift patterns.

Yes, and it always is. We start with two to three individual conversations with selected participants, then rebuild the cases, the language and the practice situations from your business.

Kirkpatrick levels one to four: reaction, knowledge, self-assessed behaviour, and the participant's manager assessing the same competencies. We agree the target behaviours with the sponsor before design starts.

Digital missions and buddy work on PROMOTE, with the participant's own manager involved. This is the difference between 15-20% and 60-80% transfer into practice.

Yes. We also deliver in French across our Western European and African operations.

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Book a strategic discussion about Storytelling in Public Speaking

If you are exploring how capability building can strengthen performance across your organization, we can help you identify where the greatest opportunities for impact lie and what capabilities matter most in your specific context.

Our first conversation is exploratory. We look at your business priorities, current challenges and organizational maturity to identify where capability development could create the most meaningful and measurable value.