Surveys

FMCG & Retail Performance Drivers

This survey is conducted by Marco Polo CEE as part of its initiatives dedicated to developing commercial capabilities within the FMCG & Retail market.

Its purpose is to better understand the relationship between the level of professionalization of commercial teams and the business results achieved by companies, such as margin, revenue growth, long‑term partnerships, and value‑generating commercial relationships.

By participating, you will contribute to shaping a clear picture of the current challenges and opportunities in the market, as well as to understanding the essential topics for increasing competitiveness and sustainability in FMCG & Retail. By providing your email address at the end, you will receive the extended market and commercial capabilities study, developed based on the research conducted by Marco Polo CEE over the past year.

The questionnaire contains predefined‑answer questions and takes approximately 5 minutes to complete. All responses are confidential and used exclusively for the purpose of this research.

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Let's talk about the impact our solutions can have for you, your organization and your community.

If you are exploring how capability building can strengthen performance across your organization, we can help you identify where the greatest opportunities for impact lie and what capabilities matter most in your specific context.

Our first conversation is exploratory. We look at your business priorities, current challenges and organizational maturity to identify where capability development could create the most meaningful and measurable value.